Privacy Policy

Updated 9/18/2012

The Better Than Cash Alliance respects your privacy, and is sensitive to concerns regarding the collection and use of personal data. In order to provide you with information that is relevant to your needs, and to fulfill specific requests on your part, we may occasionally request personal information from you. The information requested, and how it is used will vary across our website.

The Better Than Cash Alliance and its subsidiaries have developed this Privacy Policy to explain why we collect particular information and how we will protect your personal privacy within this website (the “Site”). The following information summarizes Better Than Cash Alliance’s policy relating to the collection and use of information obtained from the Site. By using this site, you consent to the collection and use of information about you in the ways described in this Privacy Policy. The Better than Cash Alliance reserves the right to change its Privacy Policy at any time by posting the new privacy statement at this website’s Homepage. By using the site subsequent to such changes, you consent to them. The last date the Privacy Policy was revised is set forth above.

Collection and Use of Personal Information

The Better Than Cash Alliance will only collect contact and other personally identifying information, such as your name, address, phone number, and e-mail address (“Personal Information”), when voluntarily submitted by you, such as when you contact us or complete an online form or request. If you do not want us to collect any Personal Information, do not submit it to us.

Your Personal Information may be stored and used by Better Than Cash Alliance, its business partners, or suppliers to provide services to you, to create a personalized experience for you, and to get in touch with you when necessary with respect to transactions conducted through the Site, material changes in our Site’s policies, new products or services that Better Than Cash Alliance may offer, or otherwise. If you do not wish to receive such materials, you may opt-out. (See the Opt-Out/Corrections section below for more information.) Except as described in this Privacy Policy, we will not sell, rent or disclose your Personal Information to our business partners, suppliers, vendors or other third parties without notifying you of our intent to share the information and giving you an opportunity to prevent your information from being shared. Better Than Cash Alliance reserves the right to disclose your Personal Information to its successors-in-interest or in connection with a merger or acquisition transaction or change of control or when required by law or necessary to protect the rights, property, or personal safety of Better Than Cash Alliance, its customers and/or the public.

Collection and Use of Non-Personal Information

Demographic and profile data (e.g. job title, corporate function) may be collected at our site. In addition, when you access the site, our web server may automatically collect certain information that is not personally identifiable, such as your IP address, pages viewed, length of time spent on the site and other transactions performed on the site. We store and use the foregoing information, in the aggregate only, to diagnose problems with our server, to improve and track the success of the Site and to provide content of interest to you. We may share the foregoing information with advertisers or other third parties, including our business partners, suppliers, and vendors, on an aggregated basis without revealing any personally identifiable information.

Use of Cookies

Our site may use cookies to enhance your experience while using our site. Cookies are small electronic files that a website may transfer to the user’s computer, and are used for record-keeping purposes. Use of cookies makes web-surfing easier for you by performing certain functions such as saving your passwords or your personal preferences regarding your use of the particular website. Many consider the use of cookies to be an industry standard.

Your browser is probably set to accept cookies. However, if you would prefer not to receive cookies, you can alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our Site will not function properly when you view them.

External or Third Party websites

To the extent hyperlinks are utilized to access external or third party sites, you should be aware that these external or third party sites are not controlled by the Better Than Cash Alliance and, therefore, are not subject to this Privacy Policy. The Better Than Cash Alliance suggests that you check the privacy policies of these sites to determine how your personal information will be utilized by the proprietors of those third party sites.

Information Security

This site has industry standard security measures in place to protect against the loss, misuse and alteration of the information under ATA’s control. All customer information collected by ATA through the site will be protected by an industry standard encryption scheme. All information, once received, is stored behind our corporate firewall. However, although Better Than Cash Alliance has endeavored to create a secure and reliable site, the confidentiality of any communication or material transmitted via the Internet cannot be guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information via the Internet.


If, at any time, you wish to stop receiving e-mail information from the Better Than Cash Alliance, you may unsubscribe by replying to the e-mail with the words “unsubscribe” in the subject line. If you want to update or correct your Personal Information, you may phone our customer service representatives at the telephone number listed below with any requests or changes. In the event Better Than Cash Alliance receives such a request or change, the Better Than Cash Alliance may require you to confirm or verify any change to your record. Also, please be aware that it may take a few days to process your request.

Access by Minors

This site is not intended for individuals under the age of eighteen (18) (“minors”). Accordingly, Better Than Cash Alliance will not knowingly collect or use information from minors. Minors should not submit any personal information without the permission of their parents or guardians.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, you can contact us at: by email at: