Bansefi Visa Debit and Prepaid Cards Create “Oportunidades” for Mexico ’s Financially Underserved

The largest social program in Mexico, Oportunidades, distributes benefits to 6.5 million people. The government-owned Bank of National Savings and Financial Services (Bansefi) was looking for a more efficient way to distribute aid and help its country’s citizens. In 2008, Bansefi partnered with Visa to issue benefits on Visa debit and prepaid cards, giving the recipients convenience and security, as well as opportunities to use financial services to save, budget and improve their lives.