CURRENCY OF TRUST: Consumer Behaviors and Attitudes Toward Digital Financial Services in India

Resource published May 16, 2017

This report provides a synthesis of the “Currency of Trust” study findings.

Ten key insights were gleaned from the many factors that shape the consumer context in India. Five persons helped to distill the most influential consumer desires and challenges around technology, essentially forming a segmentation model for digital financial services. It is critical that every stakeholder listens to, and understands, the voice of the consumer when undertaking initiatives aimed at driving adoption of digital financial services. Consumers will guide how this platform unfolds across India, and the mobile ecosystem must respond accordingly in order to unlock its potential for consumers, commerce, and the economy at large.

View report on Omidyar.com