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As MEDA joins Better Than Cash Alliance, Reflections on progress to a “Cash-lite Zambia”

By Nicole Pasricha, June 20, 2013

While in Zambia last week, I was struck by the changes in the mobile money sector that have happened since my last trip in 2011, which admittedly is about 20 years ago in technology years. When MEDA first started our partnership that year with Zoona, a mobile transactions company, they were the new kid on the block in a market pretty unfamiliar with cashless payments. They were doing a fair number of transactions, but many of those were directed e-vouchers for subsidy recipients, and there was not a lot of competition for customers doing cashless transactions. Uptake was slow going, and it wasn’t yet clear: Would cashless payments ever take off in Zambia?